VIDEO: ROUGH Presents: KURT by KURT PRYNNE 'Breaking Point Of An Alter Ego'

Attitude brand KURT PRYNNE has divulged an energy-packed epic video, representing a breaking point of the brand alters ego KURT. The video stars model Felix Humann who portrays a real kaleidoscope of a majority of a queer person's experience. Since its birth, KURT PRYNNE has used still images to create a fictional persona of what the brand represents. Now it transcends into making a live-action visual of the background, the formation and ingredients that have constituted to the frame-work of KURT PRYNNE as wild attitude brand.

"It's been a year since we've created this fictional persona for everyone, facing the struggles most queer people go through. Until now, we've only seen KURT in our photos and imagination. It is inspiring to see him coming to life in a live-action video finally. We want our fashion statements to be not only worn but also felt. What is KURT's environment, his body language? What shaped his reckless attitude? We are grateful to have model Felix Humann perfectly portraying this range of details", says Brand Co-Creator Luigi Giordano.

With this video, KURT PRYNNE is summarising the first collection and is taking the next step. At the end of the tunnel, KURT is leaving with two new things in his backpack. The first - recognised capabilities and the second - a new perspective. These are next two Uncomfortable Truths KURT PRYNNE has just released - WHAT'S WRONG and SOULOIST. The story recommences.

Director: Šarūnas Kirdeikis @sarunaskirdeikis

Producer: Luigi Giordano @_l1981g     

Actor: Felix Humann @consumed1993    

Editor: Nina Gausling @lettersandscreens   

Music: Philipp Rothenaicher @_se.ct_    

DOP: Felix Schuetze @felixschuetze_

 1st AC: Dennis Muehlhauser @tylorgadge