ROUGH presents a relevant and 'ones to watch' contemporary Berlin-based fashion brand
KURT PRYNNE
who is making waves with their relatable free-style clothing brand. Headed by creative duo
Sarunas
&
Luigi
who have created a brand concept that builds bridges between queer and straight through fashion statements and visual collaboration.
'WEAR YOUR UNCOMFORTABLE TRUTH'
is the title for KURT PRYNNE's latest divulged collection derived from the personal life experience Sarunas & Luigi. The long-time buddies and creative directors believe in the beauty of real bodies with individual bodily characteristics. These virtues are relatable and likeable as compared to a concept that is whitewashed and unattainable. The new collection includes a series of T-shirt apparel with supporting statement such as 'Put Me On Your Instastory,' 'Heterofuckable,' 'Essentially Unlovable' inscribed in front.
Love, care and a pinch of sarcasm are what goes into achieving the stress-free KURT PRYNNE attire designed in Berlin, manufactured in Vilnius and approved from Amsterdam.
Check out more of the
'WEAR YOUR UNCOMFORTABLE TRUTH'
campaign images below.