Cristiano Ronaldo Bears It All In CR7 Underwear S/S 2018 Ad Campaign

If there is anyone who can best represent his own brand really well then it's no other than Portuguese footballer Cristiano Ronaldo who fronts his own underwear label CR7 in the latest spring/summer 2017 ad campaign. The campaign was shot the footballer's home which he attributes the success of the campaign... ''underwear is incredibly intimate and I wanted to showcase this collection in the environment that is most intimate for me–so shooting at home felt like the natural choice, I love the campaign that we created, I was able to really relax on the shoot and i think you can see in the photos.''

The football star goes on to talk his involvement and decision in the new line of his underwear creation... ''I choose different CR7 Underwear styles depending on how I feel each morning, so with each collection, I like to design contrasting patterns and colorways to make sure there’s an option for any occasion.  The spring-summer 18 CR7 Underwear range includes timeless white silhouettes for a classic look and bold blue and even pinks for when you want to be more adventurous. I love the styles with touches of vibrant color. To me, that is luxury!''