Cesare Paciotti unveiled its Spring/Summer 2018 campaign, shot by Alessio Boni and styled by Benjamin Kirchhoff. The Italian is known for it's classic and conservative style of footwear but that does not transcend in their latest S/S 2018 ad campaign which is deemed very saucy and provocative. The raunchiness of the ad campaign can be attributed to the involvement of art director Marco Braga and Giuliano Federico