VIDEO: ROUGH Presents RAY CHU FW21 - Chapter ll Centipede Love

 

"I have always been interested in technology and how it may (or may not) enhance my brand. CGI is something I've experimented with but never genuinely brought into the fold - and on this occasion, following a time of global in-person abstinence, I felt it was the right time to encompass it more productively.

My collaboration with Pigo Lin is very meaningful. The artist and I have wanted to collaborate for some time; considering our incredibly diverse global understanding of fluidity, borderless, genderless, the characters depicted are gay, straight and everything in between. The centipede character within all the graphics represents the epic centre of sexualism - are you the sexually centrist or on the side of inclusivity. The artistic depiction of the graphics are both but also neither.  

The artworks developed with the artist - and used as the central CGI graphics - show an evolving Asian culture. A culture where sex is mostly hidden, underground, unspoken of. The CGI and, in turn, the pictures pulled from this short-film show that the younger generations are embracing themselves and moving toward a better fluency of sexual exploration in general.

The pandemic - such a boring topic after so long - has allowed me to push myself to a better understanding of creativity, which is the case for most people in the creative severe. It has allowed us to grow, explore and seek new ways of presentation.

One important note that is entirely encompassing to the future of my namesake brand is sustainability. Vegan leather presented through CGI, virtually a combination of OLD Vs NEW = THE FUTURE.''