VIDEO: ROUGH Present 'A RIDE WITH ASEELA'. 

Birthed from individuality, luxury handbags brand, ALIEL, explores a new sacred grounds in a Wild West theme campaign introducing the latest niche and 'night-loving' handbag collection named ASEELA',- an Arabic word meaning 'Authentic.' The classic strength of horses with their accurate and impartial characteristics inspire the new collection. Their beauty and grace tell a story of eternal power and elasticity, as creatures who over many centenaries eco-existed with humans across time, history and ancient civilisation. It's worthy of notice; the ASEELA campaign depicts the many facets of ALIEL brand as an authentic handbag who plays by her own creative rules.

The portable looking handbags come in five new vibrant colourways emerald green, brunette brown, lavender purple, crimson red, iconic black, and white. The juxtaposition some of the colours like the black and white portray the yin and yang of one's existence.

The bag also comes in small sizes and light in weight with a circular handle, enhancing the chicness and versatility to carry on any given occasion. Practicality has no bounds with the ASEELA Handbag. No wonder it has amassed quite a dedicated followers globally.

Click on INTERVIEW  to check out ALIEL's Founder & Creative Director LEILA ABO TIRO conversation with ROUGH.

Click HERE to shop for the new F/W 2021 ASEELA handbags.