ROUGH Best Music Of The Week #5

Having already racked up more than 2 million streams for his impeccable debut single ‘Won’t Get Lonely’, fast-rising artist Notifi is looking to continue his vibrant direction on the sweeping new single ‘My Lover, My Friend’. With a smooth and tranquil groove running throughout, the artist takes his cues from The Weeknd on this supple return.

With the original track proving to be one of the more upbeat offerings we have heard in recent months, Canadian producer YASSiN has now looked to strip things back on his latest single ‘Take My Time’. Slowing things right down and injecting a heavy dose of soul throughout, his newest rendition sees the song completely transformed into a warm and uplifting ballad.

With recognition coming in from the likes of MTV, Rolling Stone, and BBC Scotland in recent months, Italian singer and producer Damien McFly is back to his best on the euphoric ‘Underneath My Skin’. Taking us on a warm and sensual journey through a web of alt-pop eccentricities, his newest release cements him as one of the more exciting names to emerge in recent times.

With her previously shared single ‘Hopelessly’ showcasing her as a name to keep a firm eye on last year, New York-based singer and songwriter Alexa Kishner is looking to impress us all over again on her latest cut ‘Still Yours’. Bringing back more of that bold and intoxicating voice throughout her newest release, she looks set to become one of 2021’s most exciting new names.

With a direction that she looks to call her own, singer-songwriter, multi-instrumentalist, and producer ENTITY now looks to bring back more of that diverse aesthetic as she shares ‘How Did You Get Into My Bed’. With her sweet and silky voice layered throughout a bed of bold and blistering production, it certainly feels like 2021 is becoming her year to shine.