REFORM STUDIO Divulges REBEL Series #02 Collection

Sustainable fashion & lifestyle brand Reform Studio founders Hend Raid and Mariam Hazem are back with Series 02 of the Rebel collection. The initial Rebel collection (series 01) birthed during the global COVID-19 pandemic is again with the Rebel Series 02 collection.

The new  Rebel Series 02 collection, branched off the original group, is inspired by the same notions. The collection pays tribute to the importance of sustainability in a world as fragile as today. Every piece celebrates the life and a better and brighter future with an eco-friendly lifestyle.

 With fashion and sustainability being a trending topic and many fashion houses shifting to become fully sustainable, brands like Reform Studio have been offering eco-friendly lifestyle and fashion items since 2012, being one of the pioneers of this field in the Arab world. Reform Studio produce products created by people's love and not machines, honouring each piece's craftsmanship and story. The brand is about skipping short-lived trends and seasonal collections instead of designing individual pieces that can be styled differently and worn repeatedly. Reform Studio seek and use environmentally and socially sustainable practices at every step of their process.

 The latest collection includes ten designs, ranging from different sized tote bags, belt bags to fanny packs, in an array of vibrant colours. Each bag contains an intricately designed label that says how many plastic bags were recycled to create the design, giving each consumer a feel that they positively contributed to the cause. The bags are handwoven from upcycled material which is washable and waterproof.  

The collection's campaign highlights the need to go sustainable, planting a plastic prop in the middle of the desert to depict the juxtaposition of waste and nature. Sustainable fashion is no longer an option as the Cario-based brand Reform Studio sends a loud and clear message with its new Rebel 02 series Collection. 

View more of the collection below.