ANNA MORGUN
presents one of the most consequential collections the brand ever created. At the time when most fashion labels are in financial collapse due to Covid-19 – leading to cutting in expenses and minimizing collections, the same can not be said for ANNA MORGUN as the label suddenly expands the lineup and boost prices.
“The brand DNA hasn’t changed but the style of collections is dynamic and changes from season to season. Animal and polka dot prints, shapes and the mix seem to be incompatible textures, made new Spring Summer 2022 unique”, commented the brand’s manager.
Massive shoulders make silhouettes sophisticated thereby flattering the beauty of female curves. While ruffle elements and polka dots print gives patterns of playfulness. The use of latex, as well as vegetarian leather, makes the looks more uninhibited and balanced in the brand’s spirit. The soft colour palette and the sunset yellow that has never been used before becomes the bright significance of ANNA MORGUN Spring Summer 2022.
Commenting on the collection, the founder and creative director of the brand stated: “Every collection I do is turning to me the revelation, my self- revelation. Colour structures and lines I thought would never use soon or later appear in ANNA MORGUN collections it became just a matter of time and my intuition. New SS22 has become one of such revelations.”
While one part of the collection offers a romantic feel, another complements it with insolence, capturing ANNA MORGUN woman as an exquisite, confident person, with an exceptional sense of significance. Her style is her antiquity created by herself.
This results in a collection of contrasts, with silk feminine pleat dresses, grounded with shoulder pads and massive jackets. While classic velvet suits are opposed to the bold latex looks, and the ruffle blouses are layered over elegant leather skirts and trousers. One can only deduce by attributing the ANNA MORGUN SS 22 collection and to a FAMME FATALE.