Iconic actor Humphrey Bogart always wore hats made by Borsalino with an incomparable style both on and off the screen and because of this the Italian hatmaker is honoring Bogart by launching a third season collectible titled ''Bogart by Borsalino Cut 3'' hat in collaboration with the Humphrey Bogart Estate. The collectable ''Bogart by Borsalino Cut 3'' hat
ushers in a new social media campaign spearheaded by ''The Toy Guns' frontman and model Justin Gossman.
Created for Fall Winter 2019/20, the Bogart by Borsalino Cut 3
is a reinterpretation of the iconic hat the Hollywood actor loved so much: a high crown and medium brim, personalized with blueberry shaved felt and an exclusive two-color band with Jacquard print. The inside of the hat flaunts two unique recognition to Bogart: a stylized outline of the actor emphasized on the satin lining and one of his most memorable quotes: "The only thing you owe the public is a good performance," marked in gold lettering on the black leather interior band. The Bogart by Borsalino Cut 3 also features its own private hatbox.
Amidst the 1930s and 1950s, Humphrey Bogart starred in dozens of memorable films, oftentimes playing the role of a soft-hearted fibrous man. One of his most prominent parts was Rick Blaine in Casablanca, a 1942 film by Michael Curtiz in which Bogart dresses in the iconic Borsalino that has secured its legitimate place in cinema history. The Borsalino hat has other special connections linking to films such as Robert De Niro in Once Upon a Time in America (Sergio Leone, 1984) and Tony Servillo in The Great Beauty (Paolo Sorrentino, 2013.)
The most prominent feature is when the Italian Alessandria-based firm allowed its name to be used in two cult films from the 1970s starring Alain Delon and Jean-Paul Belmondo: Borsalino and Borsalino & Co.
This led on in 2011, where Milan's Triennale Design Museum celebrated this connection with the exhibition, "The Cinema and the Hat: Borsalino and other Stories."
Justin Gossman's dramatic looks and artistic pivots on minimalist rock-glam from the 1970s as seen in this social media campaign which pays style applause to the great Hollywood actor by creating an alchemy that proves to be astonishingly sophisticated and chic. The campaign imagery is influenced by vintage rock Polaroids that contrast with the historic backdrop of Florence Italy. The still images and short video clips forge the Bogart by Borsalino Cut 3 to live with an effortlessly contemporary and sentimental look. Through Justin's natural swagger, the clips relive precisely what Humphrey Bogart would say himself: "The only thing you owe the public is a good performance."
The Bogart by Borsalino Cut 3 is available now in all Borsalino boutiques, on borsalino.com, and in select international fashion stores.
