KAIA GERBER NEW MAKE-UP AMBASSADOR FOR YSL BEAUTE

A new ambassador for the beauty section of one of fashion's most powerful house, Saint Laurent has been announced as Californian born model Kaia Gerber.

As the new Make-Up spokesperson, Kaia will appear in a series of ad campaigns for YSL beauty house, a campaign that will be photographed by David Sims with makeup by Tom Pecheux, YSL Beaute Globa Director. The first campaign release featuring Kaia will be in January 2019.

“To be the new face of YSL Beauté is an opportunity to write a new story full of fun, colour and make-up. I love the DNA of a brand that is so subversive while being so luxurious and cool. I think these days, everything you do has to be measured with a degree of responsibility. If there are people who view me as a role model, I really hope to be able to create positive images and messages that inspire others to feel confident about the way they look, to look after themselves, and basically to be kind to themselves.” Kaia Gerber speaking of her new role as an ambassador.

Image Credit courtesy Kaia Gerber